Reverse psychology is when you attempt to give value you haven’t built. It’s when there’s so much value given to the consumer that they tell others about it. The only thing he’s missed is that it never works when you can’t deliver what you promised.īy definition, reverse marketing is when consumers pursue the brand rather than the brand pursuing the consumer. You see, John thinks he is taking a reverse approach in his marketing. His design work brings well-thought-out concepts to life. He has raw talent and years of experience to back it up. By doing this, he creates the illusion of choice. His website is the anchor for the conversation. He negotiates by comparing his ‘work’ to that of others, emphasizing why the client should choose him. His skills are basic enough to ‘get by’, so he preys on people who know little to nothing about principles of colour or typography. He shares valuable tips about graphic design on his website. He has powerful communication skills and a persuasive aura about him. He has a well-branded website and wears a T-shirt with his signature on it. He has entry-level experience and expertise as a graphic designer. What type of Marketing are you presenting to potential Customers and Clients? Meet John.
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